Freelance Writing Niche: How to Find Your Writing Niche

How to find your freelance writing niche in 2020

Have you heard about this phrase "money is in the niche" in the writing community? I didn't have a freelance writing niche when I started my writing business.

For the last one year that I've been freelance writing, I've realized that there are writing industries that pay more than others.

Also, there are freelance writing niches that are saturated while there are those with little to no competition.

Let's be real, you are taking the big scary leap to start your online writing business, and then boom!

You realize every client is looking for a specific niche writer.

For example, a job poster is looking for a tech writer, a writer for the cannabis industry, or a coding writer. Check the screenshot from a job board below.

Profitable Freelance Writing Niches

You begin to crawl back, questioning if freelance writing is for you.

What follows next?

You wanting to go back to your 8-5 job because your freelance writing niche isn't profitable.

Well, I have some exciting news for you.

You can find your freelance writing niche and capitalize on your writing skills.

How did I find my freelance writing niche?

To be honest,

I didn't have a freelance writing niche right off the bat.

My first project was a history article, and although I love writing about history, it wasn't paying much.


I knew that we all need to start somewhere. During my early months into freelance writing, I did write over thirty history articles for two websites that focus on history and unbelievable facts.

Don't forget that I have a background in business management (purchasing and supply option).

From there, I landed a gig on self-publishing and wrote about book writing software.

I love writing about writing. That is why I blog about it. Eventually, I focused on digital marketing, where I teach others how to market their businesses online.

So, how can you arrive at a profitable writing niche?

How To Find Your Freelance Writing Niche

1→Use your professional background to find your freelance writing niche.

Did you study finance in college?

You can use the skills you learned in school and be a finance freelance writer.

According to, finance is one of the lucrative freelance writing niches at the moment.

You can be an expert in this field and be a sought-after-finance writer.

If you did marketing in school, you can focus on digital marketing and help businesses in their online marketing efforts.

The best way to approach this is to make a list of courses you took in schools and pick the one that interests you.

You don't want to write on non-lucrative, and topics you don't like.

2→What is your passion?

It is not uncommon to find people who studied a specific course in college and end up not liking that field.

If this is you, then you can identify the things you love and be a thought leader in that niche.

I know of writers who are experts in industries they never studied for in school.

Elna Cain, for example, has a background in Psychology but writes about digital marketing.

Another example is Heidi Lynne Kurter; she advocates for healthy workplaces through her writing. What's more, she writes for authoritative publications like Forbes and Entrepreneur, among others.

What does this mean to you? It means you can use your passion and find profitable freelance writing niches.

3→Do market research to find your freelance writing niche.

Have you settled on a specific freelance writing niche following the above steps?

You will need to find out if your niche is marketable and one that can earn you good income.

Do the research and see how that niche pays. If it is a well-paying writing niche, go for it and do your best.

You will be an expert and clients will want to hire your services.

My current niche pays me well, and that is why I like it. It is the niche that propelled me from earning $25/blog post to $250 and sometimes $300 per blog post.

Profitable freelance writing niches in 2020.

Freelance writing is lucrative.

It is even more beneficial when you find the right niche that is in demand.

Here are some of the profitable freelance writing niche in 2020.


Finance writers earn the big bucks, especially during this coronavirus scare.

People are scouring the web to find information on finance.

And due to this, finance companies are willing to pump in more money into content creation to enlighten the public on what will happen next after the pandemic.

I'm in a Facebook Group of finance writers, and from the look of things, they have more writing work than ever.


Are you a crypto nerd?

Good for you because it is also another profitable freelance writing niche.

You need to have an understanding of cryptocurrency, crypto mining, and Blockchain.

According to, you can earn more than $1k per month writing about cryptocurrency.

3→Digital marketing.

Another lucrative freelance writing niche is digital marketing.

Everyone is online nowadays, including your old grandma.

So, businesses are leveraging online platforms to generate sales and increase brand awareness.

Digital marketing content is high in demand, and you can earn pretty well in this niche.

It doesn't come without a struggle, though, you need to learn the nitty-gritty details about digital marketing and have an impressive portfolio.

Some of these content are long-form blog posts, how-to guides and case studies for digital-native brands. On average, you can make $58,000/year writing digital marketing content.

Other lucrative freelance writing niches include; Parenting, health and wellness, video scriptwriting, book ghostwriting, Food and wine writing, and white paper writing.

What next after finding your freelance writing niche?

The whole purpose of niching is to focus and earn writing in a specific industry.

Once you find your freelance writing niche, you create and publish articles in that niche. Your portfolio is an essential thing to have as a freelance writer.

It shows your potential client your skills and understanding of the industry.

Remember, you can create your samples without experience.

Many blogs are accepting contributors and will give you a link to your social media accounts or your blog.

One of the ways to find these websites is through a google search. Use "write for us+finance" and pitch to authoritative sites.

I did a quick research on finance websites and found so many finance websites looking for guest post writers as you can see in the screenshot below.

Profitable Freelance Writing Niche in 2020

Another way is to publish articles on your blog. I always insist you must have a self-hosted blog if you want to be professional.

If you don't have a website, you can publish your work on Medium and LinkedIn. Also, Contena has a section where you can post your work and use them as samples when applying for writing jobs.

Finding a freelance writing niche is simple.

Don't crawl back to your old job because you can't find a freelance writing niche.

I hope the above steps will be an eye-opener and help you establish a lucrative freelance writing business.

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Charity is a freelance personal finance writer and blogger for hire. She specializes in personal finance, digital content writing and marketing, blog post writing, and intriguing history articles. She's written for major brands and blogs like The Penny Hoarder, Autonomous, Self-Publishing School, Penny Calling Penny, Inkwell Editorial, Freelancer FAQs, and more.

1 Comment

  1. ปั้มไลค์
    June 27, 2020

    Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

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