Blogging Statistics: 65 Blogging Stats to Know Before You Start A Blog

While creating a blog plan recently, I decided to check out the current blogging statistics.

And my oh my! The current blogging statistics are exciting, worrying, and promising to a new blogger like me.

The fact that blogging still works and can generate income is exciting. But, the worrying part is that the blogging industry is getting competitive each day.

As a new blogger, you need to keep up with blogging trends and statistics to develop a proper data-driven marketing strategy for your business. 

These are the latest blogging statistics to help you keep up with your blogging business.

Without further ado, let’s dive in!  

How Many Blogs Exist in 2022?

#1→As of January 2022, over 1.9 billion websites are on the internet, and data shows that more than 600 million blogs exist.

#2→Over 34% of the websites use WordPress as their content management system, making it the fastest growing blogging platform. Joomla follows by 2.7%, Shopify with 1.7%, Drupal with 1.7%, and Squarespace with 1.6%. 

#3→According to Growth badger, publishers create three billion blog posts each year, approximating that 8.2 million posts each day and 5270 posts each minute! 

#4→Over 31 million active bloggers post articles at least once a month in the United States. 

#5→Based on Ahref statistics, people search on Google “how to start a blog” 5300 times per month worldwide, that’s more than 1700 people thinking of starting a blog every day.  

#6→Each month, more than 409 million internet users view over 20 million pages on wordpress.com sites, along with more than 77 million new comments (WordPress 2022). 

#7→Tumblr is home to 540.4 million personal blogs, with 10.5 million daily posts (Tumblr 2022). 

#8→71% of WordPress blogs are in English, and the average blog post takes about three and half hours to write. 

#9→46% of bloggers edit their work, while 54% have editors or have shown someone else their work before publishing. 

#10→36% of readers prefer list-based headlines. 

#11→Companies with blogs get 97% more links to their websites. 

#12→Internet users spend three times more on blogs than on emails. 

#13→“How to” headline is the third most popular preference at around 17%. 

How Much Does A Blogger Earn? Blogging Statistics on Revenue

#14→An average blogger who considers blogging a business earns $4,236 per month.

#15→Bloggers with an email list of 1,000 to 10,000 subscribers generate at least $10,986 in blog income per month.

#16→Elite bloggers earn an average of 99 534/month from their blogs.

#17→Food and personal finance are the blogging niches that generate the highest revenue in the blogging industry. Food bloggers earn an average of $9,169/month, and personal finance bloggers earn a monthly income of $9,100.

#18→65% of bloggers generate their revenue from freelance writing, according to Semrush.

◊Takeaway: Blogging is lucrative only if you have a profitable niche and content marketing strategy.

What Does Blogging Statistics Say About SEO (Search Engine Optimization)?

#19→38% of bloggers update their old content, and 34% agree that updating blog content gives decisive results. 

#20→Bloggers who earn over $50,000 per year emphasize SEO. Their primary traffic source comes from Google organic search. 

◊Important Tip: If you’re starting a blog, focus on optimizing your articles to rank well on Google.

#21→Successful blog owners are 4.3 times more likely to conduct keyword searches than low-earning bloggers. 

#22→Around 5% of bloggers don’t have access to analytics. 

#23→SEO leads have a 14,6% close rate, while outbound leads such as direct emails have a 1.7% close rate. 

#24→According to Advanced Web Ranking, 67% of all clicks go to the first five organic results. 

#25→Almost 60% of pages ranking on the top ten of Google search results are three or more years old. 

#26→According to the google ranking factor, websites with pages that load quickly rank higher than websites with slow-loading pages. 

#27→Sites that make it to the first page on google have an average of 1,890 meta words.

#28→Pages with longer content rank significantly better than those with short content. 

#29→91% of marketers optimize their social media profiles for SEO by writing a relevant bio, providing relevant links, and regularly posting relevant content. 

Blogging Statistics on Blog Traffic

#30→Having a hyphen or colon in the headline increased traffic by 9%.  

#31→6-13 words titles attract and provide the highest and most consistent traffic. 

#32→There has been a 93% increase in the blog using a promotional technique to drive traffic to blog posts, including ads. 

#33→Over 50% of bloggers say it has become harder to get traffic from Facebook over the past few years and ⅓ says that it is getting harder to get from google.  

Blogging Statistics on Guest Posting  

#34→60% of blogs publish 1-5 guest posts each month. 

#35→6% of bloggers only publish their original work as guest posts. 

#36→62.96% of writers perceive blogs with many authors to be more credible 

#37→79% say guest post contents are too promotional. 

#38→Guest content is in great demand in June, July and August. 

◊ Take Away: Guest posting is crucial to help you build your blogging and writing credibility. 

 Blogging Statistics on Content. Which Blog Content Convert More?

#39→“How to” articles are the leading published content by 77% followed by news and trend(49%), guides and ebooks(47%), opinions(44%), interviews(41%), original research(35%), gated content(32%), infographic content(32%) and roundups(29%). 

#40→Bloggers who report strong results by content format are as follows; 

• Guides and ebooks (40%) 
• Original research (39%)
• Infographics (37%) 
• Gated content (36%) 
• “How to” articles (34%)
• Interviews (33%)
• Roundups (32%)
• Opinions (29%)
• News and trend (28%)

#41→Readers like visuals in blog posts as it breaks up the text and backs up the point you’re making. 

Blogging Statistics on Blog Growth 

#42→There are 600 million-plus blogs in the world today.

#43→There are over 31 million blog creators in the United States today. 

#44→An estimate shows that 1700 people think of starting a blog every day. 

#45→34% of the websites use WordPress. 

#46→In the last six years(2014-2020), the number of bloggers in the USA increased by 10 million.  

#47→Users produce around 70 million new blog posts and 77 million new comments each month. 

#48→There are 89,409 google searches per second.  

Blog posts are getting longer.

Social Media Blogging Statistics 

#49→66% of marketers reported using blogs in their social media content. 

#50→59% of people always share an article without even reading it first. 

#51→Linkedin is the most effective platform for sharing content and audience engagement. 

#52→95.9% of bloggers promote their blog post content on social media platforms. 

#53→On 1st February 2021, Tumblr had 518.6 million blog accounts. 

#54→69% of bloggers say they use their social media share buttons. 

Blogging Statistics on Visuals and Video

#55→Blog posts with images get 94% more views than those without photos or videos. 

#56→71% of bloggers report using videos and images as a marketing strategy. 

#57→Using pictures of real people boost the conversion rate by 35%.  

#58→Video content is 50% more likely to drive organic search traffic than plain ones. 

#59→19% of bloggers are using video in their typical posts.  

#60→43% of consumers increasingly want video content from marketers. 

 Blogging Statistics on Content Marketing 

#61→61% of the most effective B2B content marketers meet their content team frequently, and 64% of them outsource blog copywriting.  

#62→Data shows that by 2023, spending on marketing automation tools should reach $25.1 billion annually. 

#63→92% of marketers consider written content like blogs worth investment. 

#64→Around 62% of marketers reuse their blog content 2-3 times. 

#65→60% of marketers struggle to create engaging content for their audience. 

Are Blogs Still Popular in 2022?

If you’re wondering if blogging is an excellent business idea, the answer is yes. 

Blogging can earn you a full-time income.

Creating a successful blog requires time, effort, and good content. 

It’s true that with the ever-growing number of bloggers, surviving as a blogger is getting more challenging. 

The most important thing that successful bloggers are doing is keeping up with relevant and in-demand content that is needed today and will be helpful in the coming years. 

It is crucial for you to regularly update your blog posts to ensure it stays relevant to boost their SEO. 

Are you ready to start blogging in 2022? Here is an excellent and free blogging guide to help you set up a profitable blog this year.

(My Sources: blogging wizard, find stack, Optinmonster, Semrush.com, Orbelo.com, Orbitmedia.com, Ryrob.com, Firstsiteguide.com, Marketpath.com)